Colsons Frequently Asked Questions
What Kind of Beer is Colsons Original?
Is it possible to make a beer without a flaw? Don’t know. But we decided to try, realizing of course that nothing pleases everyone.
We made a list of beer flaws (which required taste testing a lot of beers over a long period of time). Some were so obvious right away. This beer was too flat. Another had too much carbonation. The next one had some sort of wang at the end. Many had no aroma or an unpleasant one. Some just tasted bad. Duh. Poor head retention. Not filtered properly. No head or too much head. Unbalanced, meaning too sweet or too bitter. Too heavy or, the most common one of all, too watery. Your nearest retailer is full of cheap watery beers.
So we started. A grain bill to achieve the best SRM (color) that we thought not too light or too dark. Needed body. Head retention. Carbonation level. Check, check, check. Balance? This one took a little longer. Aroma? Easy to do but had to be correct for our limited panel of testers. The taste and the finish? These took forever to get correct. Ingredients, temperatures, amounts, timing of additions. The combinations were limitless. But we kept at it.
We never chose a style. It came naturally. Colsons is marketed as a Golden Ale. It probably is closest to a Blonde Ale by the official BJCP style guidelines, but we certainly didn’t target a blonde. We let the recipe lead us. When we get asked, “What kind of beer is it?” “It’s a perfect beer,” we say, half joking. But that is really what it is to us. And when you think about, that is really the best you can expect of anyone. We made the best beer we knew how. And if it’s not for you, that’s all cool. Just keep trying local brews until you find your favorite. There are a LOT of quality beers being made in this state.
So What’s Up With the Bird?
The bird on our logo is a mockingbird. What could be more Mississippi than that? It’s a tough little bird like our tough little state. It seems to have a little chip on its shoulder and we kind of do too.
“Give em the bird” is a slight dig at the big beer companies (most now foreign owned). The implication is to not give them your hard-earned dollars, but to spend those dollars in Mississippi.
Where is Your Brewery?
Lazy Magnolia Brewing is located on the Mississippi Gulf Coast in Kiln, MS. They are the largest and oldest brewery in our state. They have been kind enough to brew Colsons at their facility through a contract arrangement until we are able to establish our own facility in the Jackson metro area. This is a very common arrangement for new breweries.
So Where Exactly are You Going to Build a Brewery in the Jackson Metro Area?
The honest answer is that we don’t know. There are many factors to consider for site selection. The quality of the water supply, zoning, affordability, size, ceiling heights, foundation, and so on. Did we mention affordability? Sometimes the building finds you, and you make it work.
When Will You Build a Brewery?
It is all dependent on volume. Right now, Colsons is only distributed in certain parts of Mississippi. We don’t yet know what the consistent volume will be in that footprint. If our geographic range grows, Colsons gains more market share in the existing territory, or we add other beers, our volume could change quite a bit. Volume dictates both equipment and building size. Rather than rush to have a facility only to move or try to sell used equipment for an upgrade, we think the smartest thing we can do is to be patient. The more information we have, the better our chance of being successful. And we don’t like making promises we can’t keep. So, no estimate on a date just yet.
When Will You Make Other Beers?
That will surely happen, but it will happen on a schedule that is slower than you might think. First, we spent three years making original Colsons over and over and over before selling it to the public. We care a great deal about our product and that it is the best representation of the style. At least according to our taste buds. So the second beer won’t appear too soon. We have two others that are in development now and they may never see the light of day. We make no apologies for being so methodical.
Why are You Moving So Slow?
We are under no pressure to expand geographically. No pressure to hit any volume numbers. No pressure to develop multiple beers. None of that. What we are committed to doing is making quality beer for Mississippi consumers and keep our beer dollars in our state. And we like to employ solid business practices with our retailers and distributors along the way. From production to distribution to retailers to happy customers, we like to plan out each step and look out for everyone’s interests. We like to say that Colsons is a craft beer you can count on. With each beer that comes out, when you see the Colsons brand, you can trust that beer is well made and should be very drinkable. That takes time, patience and dedication. Or we won’t produce it. And along with the consumer side, our distributors and our retailers need us to be a consistent, reliable source of product. And we take that just as serious. Everybody in the loop matters to us.
Who Distributes Colsons?
Capital City Beverages is our distributor for 18 counties in central Mississippi, Stokes Distributing handles another 21 counties in south Mississippi and F.E.B. Distributing handles the Mississippi Gulf Coast. We are eternally grateful to them for all they do for us. If you can’t find Colsons at your favorite retailer in these areas, please encourage them to contact the appropriate distributor.
How Do I find Colsons in my Area?
Good question! We now have a Beer Finder on our website. Happy hunting!